Our Expertize
Employer branding in the Balkans isn’t just a “nice story” — it’s the difference between a constant talent shortage and a steady flow of quality applications. Today, candidates research employers before they apply: they look at your tone of communication, authenticity, employee experiences, and the clarity of your offer. That’s why we build an employer brand that is real, compelling, and tailored to the regional market.
Our approach connects strategy with execution: we run a reputation audit, define your EVP (Employee Value Proposition) and key messages, and then translate them into content, campaigns, and a candidate journey that delivers results. We don’t rely on generic job ads — we create communication that speaks the language of local talent, using modern formats (short-form video, social media, community channels) and clear information about the role, the team, and growth opportunities.
Employer branding must be measurable. We track the entire funnel from reach to application, interview, and hire, while simultaneously strengthening retention through onboarding and employee experience. The goal is simple: more high-quality candidates, faster hiring, and a team that stays — supported by an employer reputation you can sustain long-term, even in highly competitive markets and ongoing talent outflow.
We offer the following services:
1) Strategy, EVP & Employer Positioning
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Personalized employer branding packages (strategy + EVP)
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Employer brand & competitor analysis (audit + benchmarking)
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Multi-generational strategies (Gen Z, Millennials, senior profiles)
2) Employee Experience & Talent Retention
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Talent retention strategies and consulting
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Onboarding process branding
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Onboarding process design/optimization (30/60/90 days)
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Peer-to-peer recognition programs
3) Employee Advocacy & Engagement
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Employee advocacy program development
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Community and industry engagement days (community & employer reputation)
4) Content & Production (Employer Brand Content)
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Employer branding video content
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Virtual employee experience tours (VR Employee Experience Tours)
5) Measurement, Analytics & Optimization
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Tracking and measurement tools (KPIs, dashboards, reporting)
6) Training & Crisis Support
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Employer branding training (internal training for HR and management)
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Employer brand crisis management support
Our strategic approach increases talent interest and employee loyalty, positioning your organization as a true employer of choice!